In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. So how many people use Instagram right now in 2022? How does that translate into terms of scale? Well, almost one-quarter of the world’s active internet users will access the app EACH month! And if you’re looking for a way to give your follower numbers a much-needed boost, look no further than Path Social.Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 4 social networks worldwide. ![]() dollars.Į-commerce startups and small- to mid-sized businesses also use the platform to take advantage of its amazing marketing potential, particularly when using ads for e-commerce. The number one person on the list - Cristiano Ronaldo - also ranked first in average media value of one of his IG posts, which was a whopping 985,441 U.S. Even celebrities and athletes - including those with the most followers on Instagram - generate additional income through Instagram and other social media advertising and sponsored content. A lot of these self-made models and brand “ambassadors” have actually built rewarding careers solely through the platform. The platform is, in fact, the birthplace of the now ubiquitous Instagram influencers. ![]() The Secret to Amassing a Huge Following on Instagramįame-seekers flock to Instagram with high hopes of becoming a successful influencer. Numbers in the millions and hundreds of millions may be unachievable for the majority of users, but Instagram remains to be the social media platform of choice for anyone who wishes to become famous. The who’s who of the most followed accounts on Instagram is the familiar line-up of well-known personalities. If you’re wondering why then you better start following him on the platform pronto! He held the top spot for the most followed person on Instagram for the previous year, too. Cristiano Ronaldo, 215 million followers. She got started on Nickelodeon and has since become one of the most successful pop icons of her time.ġ. A beauty mogul, entrepreneur, and founder and owner of Kylie Cosmetics, she was named the world’s youngest self-made billionaire in March 2019.Ģ. She’s one of the most well-known celebrities of the past and current decades and has built several successful brands using the platform.ĥ. ![]() He’s the world’s highest-paid athlete and a six-time winner of the FIFA Best Men’s Player award.Ħ. ![]() Her career has spanned 25 years, and Beyoncé has always been one of the brightest stars in the industry.ħ. This footballer is also the third highest-paid athlete in the world.Ĩ. Known for its world-class photography, Instagram is the perfect platform for Nat Geo.ĩ. National Geographic, 135 million followers. Excluding Instagram’s official account, let’s take a look at the accounts with the most followers on Instagram for 2020.ġ0. Predictably, accounts with the highest number of followers are consistently those that appeal to the younger adult demographic. Try Path Social Now Who has the most followers on Instagram 2020Īs of October 2021, 70% of total Instagram users were 34 years and younger, with a little over 31% belonging to the 25-34 age group. Path Social is the #1 platform that can achieve your goals.
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